Fordham University

New York

1841

official hood lining pattern in VELVET FABRIC
maroon

The students of St. John’s College (which became Fordham University in 1907) chose maroon in 1874 to replace magenta, which was also being used by Harvard University and Union College at that time and was a source of irritation between the schools.

Citations in the World Almanac (listed by cover date; color information is from the previous year): maroon (1909-1935)

A c.1909-1911 tobacco card by Murad Cigarettes. Note the maroon and white athletic colors and the original design of Fordham University's seal.
A photograph from a c.1905 Cotrell & Leonard catalogue of a bachelor's hood with a lining that used a heraldic pattern of this type.

Gardner Cotrell Leonard was the Director of the Intercollegiate Bureau of Academic Costume (IBAC) and also a partner at Cotrell & Leonard, one of the major manufacturing firms for academic dress in the United States. Because the relationship between the IBAC and Cotrell & Leonard was tight (contemporary materials described Cotrell & Leonard as the “depository” for the IBAC), it is likely that a school was assigned an academic hood lining pattern by the IBAC when that school made a purchase order for academic costume from Cotrell & Leonard. If this is correct, Cotrell & Leonard advertisements from the turn of the century can provide one with a rough estimation of the date when the hood lining pattern of a particular college or university was first registered by the IBAC.

Fordham University was first referenced (without a description of its hood) in a Cotrell & Leonard advertisement in the Georgetown College Journal, Volume 26, Number 1 (October 1897), which suggests an 1896 or 1897 registry by the IBAC. The first full description of the university’s hood lining can be found in a 1918 IBAC list, where it was described as maroon. That same list cited two additional schools with the same hood lining color – Colgate University and the University of Chicago – which illustrates the difficulty of assigning unique hood linings to two or more schools that use a single color.

As a way of resolving these duplication problems, here Fordham has been reassigned a hood lining that is tailored from maroon velvet instead of silk or satin.